Corporations control this planet. Of the world’s 100 largest entities, 51 of them are corporations. Walmart, for example, is economically bigger than Norway. And virtually every major corporation is awakening to the fact that traditional advertising is no longer sufficient for building a world-class brand. Advertising is a $300 billion industry in America alone. More importantly, it is the connection point between consumers and trillions of dollars of commerce. But advertising no longer works as powerfully as it once did. Consumers have gone through a communication revolution, while advertising is almost exactly the same as it was during the Mad Men era. Consumers don’t watch or believe ads the way they once did. Technology gives them the truth in the form of ratings and reviews. So this generation’s Mad Men know that great brands are now built based on great corporate behavior, not on great advertisements.