Pages

Thursday, October 13, 2011

Advice for Yoplait on Lid Campaigns

Why do you make part of your campaign to lick warm yogurt from foil that has been touched with a million dirty manufacturer/packing/stock-boy/consumer hands?


I do not lick the foil lid, Yoplait, despite my support of breast cancer awareness.

And even if your design is for us to rinse them off and send them back in in an envelope, I still won't do it. I don't think used dairy containers are very sanitary and even if you rinse them, they shouldn't be bused around the world for any reason. Carbon footprint from all that shipping around and back again and yucky dairy waste. No, no.

They do let you redeem the lids online though. How nice.

Does anyone else find licking-the-lid gross?